Digital Marketing Course Curriculum
Course Overview –
Rakesh Tech Solutions is one of the leading Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online Institutions, which is located in Madhapur, Hyderabad, Best Digital Marketing Courses at best prices compared to other digital marketing institutes in Hyderabad, best Training Classes in digital marketing Class like SEO, SMO, SEM (PPC) , Content Marketing, Video & Social Media Marketing
ABOUT Rakesh Tech Solutions
• Rakesh Tech Solutions is a field of vision for the sporting professionals, who are looking out for the Digital Marketing career or assistance. With focus on comprehensive Digital Marketing Training aspects, we Train on 360 degree digital marketing that will help an Individual discover best methods to market a product or services online successfully.
At Rakesh Tech Solutions we support freshers, graduates, working professionals and established marketers who require assistance to up skill in digital marketing world.
Faculty
• Our Trainers are supported by technology, documents and practical resources that enable the students to learn and refresh the required knowledge at a destined time and pace.
• Being an adwords certified individual, trainers have more than 7+ years of experience along with adword certification and web analytics certification and our modules are built to cover the key aspects of digital marketing focusing on core business.
• The Training programs are designed to bridge the gap between traditional academia and industry demands
Who Should Attend?
• Working Professionals
Open gates for multiple industries. Get a plethora of job opportunities. Expertise your skills for career growth Planning to start your own business? Work as a part timer, make money online.
• Entrepreneurs
Market your company or business online, Reach targeted audience and boost traffic, Generate leads and covert sales, Save up to 75% of marketing costs, Track and measure your campaign.
• Freshers
More than 1 lac job openings in India, Build your career in Digital marketing, Creative and easy to understand, Developing skills in digital marketing ensures you guaranteed job.
Why Choose Rakesh Tech Solutions ?
• Highlights
Advanced Digital Marketing, In-Depth Study materials, Experienced Faculty, Adwords Certification, Job Assistance and Interview Training, Practical Assignments
• Flexibilities
One-to-one attention, Limited Students, Back-up classes if you miss any, Job Assistance and Placements.
• Placements
More than 1 Lac opening for Digital Marketing Executives and Managers in India.
Rakesh Tech Solutions provides placement assistance at leading organizations of the Industry.
Course Content –
Digital Marketing Introduction
• What is Digital Marketing?
• Why Digital Marketing?
• Digital Marketing VS Traditional Marketing
• How is it different from traditional marketing?
• Digital Marketing platforms and Strategy?
• Types of Digital Marketing – Organic & Paid
• ROI between Digital and traditional marketing?
• Online Earnings on Digital Marketing
• Affiliate Marketing on Digital Marketing
Understanding the Domain , Hosting And Website
• Domain Registrations
• Web Hosting Purchase and setup
• What is a website?
• Types of websites?
• Website Architecture
• Website
• WHM
• Cpanel
• File Uploading and Downloading
• Email Creations
Free Website Creations
• Blogger – HTML Website
• Wordpress
Keyword Selection Strategies
• Keyword Analysis
• keyword analysis tools
• Keyword Competition
• Keyword Selection
Search Engine Optimization (SEO)
• What is SEO?
• Introduction to search engines
• How search engines works ?
• Business Analysis
• Web position Analysis
• Comepetition Analysis
• SEO Tools
• Google Algorithms and Updates
On Page Optimization
• URL Structure
• Title Tag
• Meta Description
• Alt Tag
• Anchor Text
• Header Tag
• Robots.txt
• Xml Sitemap
• Canonical form
• Redirections ( 301, 302)
• 403 Forbidden
• 404 File Not Found
• Server Side Errors ( Ex. 500, 502. 503.. )
• Webmasters (Google, Bing, Yadex, Majestic)
• Google Analytics
Offpage Optimization
• Search Engine Submissions
• Backlink Submission
• Social Book markings
• PPT, PDF, Document Submisson
• Classified Submissions
• Article Submissions
• Content Marketing
• Image Marketing
• Video Marketing & Strategy
• Event Creations
• Question And Answers
• Google Sites & Groups
Social Media Optimization (SMO)
Google Map
• Google Maps Creation
• Google Mapping Updates
• Create Post
• Add Service Areas
• Events Creations
• Sales
• Offers Promotions
• Profile Creations
• Creating groups and pages
• Reach And Impressions
• Tips and Guides
• Posts And promotions
• Events Creations and promotions
• Video Making and Marketing
• Promotional Techniques
• Integration Techniques
• Money Earning
• Marketing Strategies
• Jobs
• Sales
• Set-up and usage
• Tips
• Promoted Tweets
• Video Marketing
• Promotional Techniques
• Integration Techniques
• Analytics
• Marketing Techniques
• Marketing Strategies
• Profile Creations
• Company Page Creations
• Tips and Guides
• Article Postings
• Video Posting and Marketing
• Promotional Techniques
• Marketing Strategies
• Integration Techniques
• Linkedin Groups
• Integration Techniques
• Promotional Techniques
• Marketing Strategies
• Posting Techniques
Search Engine Marketing (SEM)
Introduction to SEM
Google Adwords
• Introduction to Search Engine Marketing
• Tools used for Search engine Marketing
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Report generation
• Conversion Tracking
Google Adwords Express –Smart Ads
• Setup
• Google Mapping Ads
• How to business leads
• Website Traffic
• Store Visit
• Get Calls
• Paymnet Setup
Bing Ads
• Setup
• Payment Adding
• Create Ads
• Marketing
• Visits to my website
• Visits to my business location
• Conversions in my website
• Phone calls to my business
• Sell products from your catalog
Social Media Marketing (SMM)
Introduction to SMM
• Sing up
• Payments Methods
• Paid Promotion
• Video Ads
• Event Marketing
• Website Traffic
• Page likes
• Engagement and Reach
• Brand Awareness and reach
• Conversion
• Set-up and usage
• Tips
• Promoted Tweets
• 8 Modules of Ads
• Payment Method
• Video Ads
• Mobile Apps Install And Engagement
• Setup Paid Ads
• Linkedin Post promotions
• LinkedIn Paid Campaigns
• Video marketing
• Inmail Marketing
• Payment Method
• Setup New Ads
• Discussion Update Ads
Setup
Payment Method
Follower
Website Traffic
Image Ads
Video Ads
Website Live Chat
Whatsapp Live Chat
Facebook Messenger Chat
Affiliate Marketing
• What is Affiliate Marketing
• Components of Affiliate Marketing
• Affiliate marketing types
• Affiliate marketing tools
• Earning Techniques
Email Marketing
• How Email Marketing Works?
• Types of mails
• What to write
• How to write
• list creation
• Creating e-mailers
• Tracking emailers
• Create Template
• Reporting
Mobile App Promotions
• Android Apps
• Iphone Apps
• Onapge Optimization
• Marketing Strategies
• Marketing Tips
Google Admob Ads
House Ads
Direct Sold Ads
Certifications
• Google Partners
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Google Analytics
• Google My Business
• Digital Certificate
• Social Media Marketing Certification
Reporting
• Introduction to Google Analytics
• Different types of analytical Tools
• Report generation
• Conversion tracking setup
• Goals
Tools
• Alexa
• VIDIQ
• AddThis
• Pintrest
• MOZ
• Keywords Everywhere
• SEOquake
• Woorank
SMO
• Hootsuite
• Anyimage.io
Image Design Tools
• Canva
Online Reputation Management
• Importance of ORM in Digital Marketing
• ORM tools and Techiniques
Earning Types
Google Adsense
- Content Marketing
- Video Marketing
Affiliate Marketing
Freelancing
Entrepreneur
Digital Marketing Work Process
• implementing all the digital marketing practises on a project
• connecting one module to the other module
• rotating the customer
• conversion tracking set up
Package – I
Course With Real – Time Project
Package – II
Course With Intenship and Real - Time Project
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